Websites built to
sell, not just look good
We design and build Shopify stores, landing pages, and full websites that are engineered for conversion. Every pixel has a purpose — to turn visitors into paying customers.
Fixed price. No hidden fees. Delivered in 2–4 weeks.
Get a Free QuoteFour types of projects, one standard: revenue first
Every project we take on is built with one goal in mind — generating revenue for your business. Design follows strategy, not the other way around.
Most websites
lose money
Your website is your most expensive salesperson — act like it
Most businesses spend thousands on paid advertising only to send that traffic to a website that was never designed to convert. The result: high cost per acquisition, low ROAS, and a frustrating cycle of spending more to get less.
A conversion-optimized website is not a luxury — it's the foundation that everything else in your marketing stack depends on. Without it, you're filling a leaking bucket.
Shopify is the most powerful ecommerce platform — when set up correctly
Shopify powers over 4 million online stores worldwide, but the majority of them underperform — not because of the platform, but because of how they're built. Product pages with weak copy, checkout flows with unnecessary friction, missing upsell logic, and poorly configured tracking all quietly destroy your ROAS.
At Lazor Digital, we approach every Shopify store build as performance marketers first. Every design decision is made with conversion rate optimization in mind — from the hero section down to the checkout thank-you page.
Speed and mobile experience are non-negotiable
Over 70% of ecommerce traffic now comes from mobile devices. A site that loads in 4 seconds instead of 1.5 seconds can lose up to 40% of its visitors before they even see your offer. Every website we build is tested for Core Web Vitals, compressed for fast load times, and designed mobile-first — meaning the mobile experience is designed first, and desktop is adapted from there, not the other way around.
Tracking accuracy determines ad performance
If your Meta Pixel or Google Ads conversion tracking is misconfigured, your ad algorithms are optimizing for the wrong signals — or worse, flying blind. Accurate tracking is what allows the algorithm to find more buyers like your existing buyers. We configure Meta Conversions API, server-side events, GA4, and Google Ads tags correctly on every build — so your campaigns have the data they need to scale.
What separates a good website from a great one
Great websites are built on a foundation of user psychology and data. They answer the visitor's subconscious questions instantly: "Is this for me? Can I trust them? What do I do next?" Every section is designed to resolve objections and move the visitor toward the conversion action — whether that's a purchase, a form fill, or a phone call.
We apply the same frameworks used in direct response advertising to every website we build: a strong above-the-fold hook, social proof placed at decision points, clear benefit-driven copy, and a friction-free conversion path.
Custom code vs. website builders — we do both, and we'll tell you which is right
Our primary approach is fully custom-coded websites hosted on your own server or hosting provider — no platform lock-in, no monthly SaaS fees, maximum performance, and complete ownership. Custom-built sites consistently outperform page-builder sites on Core Web Vitals, giving you an edge in both ad quality scores and organic ranking.
That said, we also work in Webflow, Framer, Squarespace, and Wix when the project calls for it — for example, if you need a highly visual marketing site with easy content editing for your team, or if you already have a site on one of these platforms that needs redesign or conversion optimization. For Shopify projects, we work directly within the Shopify ecosystem using custom Liquid templates or deep theme customization.
During our strategy call, we'll recommend the right approach based on your traffic goals, team's technical comfort level, and long-term roadmap. No upselling — just the right tool for the job.
SEO built in from the start — not bolted on later
Search engine optimization is most effective when it's built into the structure of a website from day one. We implement proper H1/H2/H3 heading hierarchy, keyword-informed page titles and meta descriptions, schema markup for rich results, image alt text, canonical tags, and XML sitemap configuration on every site we build.
For Shopify stores specifically, we configure Shopify's built-in SEO features, optimize collection and product page URL structures, and set up Google Search Console for ongoing visibility monitoring. Your site should be visible to both paid traffic and organic search from the moment it goes live.
We build for AI search and Google alike
With the rise of AI-powered search tools like Perplexity, ChatGPT, and Google's AI Overviews, websites need to be structured so that AI systems can extract and trust the information they contain. This means clear entity relationships, FAQ sections with direct answers, structured data markup, and content that directly addresses user intent. Our web builds are optimized for AI-assisted search discovery as well as traditional Google rankings.
From brief to live site in 5 steps
A structured process that eliminates revisions, missed deadlines, and vague deliverables. You always know what's happening and when.
Tools we build with
We work with best-in-class platforms for design, development, ecommerce, and analytics.
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Platforms & ecosystems we build on
The right fit if you...
Marketers who also build websites
We'd been running ads to our old website for 8 months with terrible results. Lazor rebuilt the landing page and fixed our Meta Pixel setup — within 3 weeks our CPL dropped by 41% and our ROAS went from 1.4x to 3.7x. The site looks incredible but more importantly it actually works.
FAQ
A standard Shopify store takes 2–3 weeks from signed brief to launch. The Shopify + Ads Launch Bundle takes 3–4 weeks to include full tracking setup and integrations. Timeline starts once we have your brand assets, product information, and approved wireframe.
Both. We do full new builds from zero, and we also do conversion optimization of existing Shopify stores — redesigning key pages, fixing tracking issues, improving checkout flow, and setting up integrations. If you have an existing store that isn't converting, we'll audit it first and give you a clear recommendation.
Our default is fully custom-coded websites deployed on your own hosting — this gives the best performance, complete ownership, and no platform dependency. We also work in Webflow, Framer, Squarespace, and Wix when the project fits. For clients who already have a site on one of these platforms, we can redesign or optimize within that environment rather than migrating. We don't typically build on WordPress for new projects, but we can work with existing WordPress sites.
Yes — we write or significantly refine the copy for every project. You can provide your own copy as a base, or we can write it from scratch based on the strategy brief. We don't just place your text into a template — every headline, subheading, and CTA is written with conversion intent in mind. Strong copy is not optional; it's part of our standard process.
You receive full access to all accounts and platforms, complete documentation of the build, a 30-minute walkthrough session, and 14 days of post-launch support for any bugs or adjustments. After that, you fully own and control everything. If you want ongoing optimization, A/B testing, or to add paid traffic management, we offer those as separate services.
No spam. No commitment. Free quote within 24 hours.