Scaling a 450-Unit Residential Development via Omni-Channel Marketing
Client Background & Challenge Grand Village is a significant residential development positioned in the "Comfort-Plus" class. The complex is an expansive 10.4-acre (4.2-hectare) gated community consisting of eighteen 6-story mid-rise buildings. The developer’s vision was a cohesive, modern architectural style featuring multi-level facades, floor-to-ceiling French windows, and glass-railing balconies. With a diverse range of floor plans, the challenge was to introduce this massive new construction to the market, build long-term brand equity, and drive high-volume sales inquiries in a competitive real estate landscape.
Strategy & Approach Our agency designed a Full-Funnel Omni-Channel Strategy to move potential buyers from initial awareness to final contract. We recognized that a high-ticket purchase like a home requires multiple touchpoints. Our approach was divided into three distinct phases:
Execution & Channels Used
Results & Performance Metrics
Key Insights & Learnings For large-scale developments like Grand Village, visual consistency is key. By mirroring the "modern and cozy" architectural style in our digital assets, we built a brand that felt premium yet accessible. This case proves our agency’s ability to manage complex, long-term marketing budgets for real estate developers, delivering results that transcend simple lead counts to build real market value.
Scaling a new residential development in Canada or the US? Contact our digital marketing agency for a comprehensive multi-channel growth strategy.
Strategy & Approach Our agency designed a Full-Funnel Omni-Channel Strategy to move potential buyers from initial awareness to final contract. We recognized that a high-ticket purchase like a home requires multiple touchpoints. Our approach was divided into three distinct phases:
- Awareness & Education: Introducing the "Grand Village" lifestyle and architectural advantages.
- Lead Generation: Capturing high-intent data from users actively searching for new homes.
- Advanced Remarketing: Staying top-of-mind for users who interacted with the brand but hadn't yet booked a viewing.
Execution & Channels Used
- Meta Ads (Facebook & Instagram): We utilized high-impact visual storytelling to showcase the modern facades and French windows. Lead forms were deployed to capture prospect data directly, while "Lifestyle" video ads highlighted the gated community's security and 10.4-acre grounds.
- Google Search & Display: Targeted high-intent keywords such as "new construction homes" and "modern condos for sale." The Display Network was used for broad geographic awareness.
- Aggressive Remarketing: We implemented a sophisticated remarketing sequence across both Google and Meta, serving different ad creatives (e.g., floor plans, amenities, site progress) to users based on their previous interactions with the website.
- Conversion Optimization: Developed specialized landing pages that emphasized the unique architectural lines and the modern, cozy aesthetic of the units to maximize lead quality.
Results & Performance Metrics
- Market Presence: Successfully established Grand Village as a landmark development in its region with millions of targeted impressions.
- Lead Volume: Generated a consistent stream of qualified leads for the sales team, covering a wide variety of floor plans.
- Engagement: High CTR (Click-Through Rate) on video tours showcasing the glass balconies and floor-to-ceiling windows, indicating strong market resonance.
- Full-Funnel Efficiency: The integrated approach reduced the overall cost-per-acquisition by optimizing the path from first touch to lead submission.
Key Insights & Learnings For large-scale developments like Grand Village, visual consistency is key. By mirroring the "modern and cozy" architectural style in our digital assets, we built a brand that felt premium yet accessible. This case proves our agency’s ability to manage complex, long-term marketing budgets for real estate developers, delivering results that transcend simple lead counts to build real market value.
Scaling a new residential development in Canada or the US? Contact our digital marketing agency for a comprehensive multi-channel growth strategy.