159 High-Intent Vehicle Finance Leads at $4.79 CPL
Client Background & Challenge Your Auto Approval is a respected name in the vehicle finance industry, boasting over 20 years of experience in providing loans for new and used vehicles. While they are a staple in the local market, they wanted to expand their reach and tap into the high-demand recreational vehicle and power sports sector. The challenge was to move beyond traditional auto sales and capture leads specifically for snowmobiles, ATVs, and quads, attracting buyers ready to finance their next adventure through a trusted, long-standing partner.
Strategy & Approach Our agency’s strategy was to leverage the client’s 20-year reputation to build immediate trust while targeting the specific lifestyle goals of their customers. We moved away from generic finance ads, instead focusing on the "Outcome" — the freedom of a new car or the excitement of a new snowmobile. By positioning Your Auto Approval as a versatile lender for both daily transport and seasonal recreation, we created a broad-market appeal that resonated across various buyer segments in the North American market.
Execution & Channels Used
Results & Performance Metrics
Key Insights & Learnings This case demonstrates that combining a trusted brand history with modern, lifestyle-focused lead generation is a winning formula. By diversifying the ad creative to include recreational vehicles, we tapped into a passionate audience and delivered high-volume results at a fraction of the usual cost. Our agency’s ability to manage high-spend finance campaigns ensures that our clients stay ahead in the competitive North American lending landscape.
Looking to scale your lead generation and lower your acquisition costs in Canada or the US? Contact our digital marketing agency for a performance-driven strategy call today.
Strategy & Approach Our agency’s strategy was to leverage the client’s 20-year reputation to build immediate trust while targeting the specific lifestyle goals of their customers. We moved away from generic finance ads, instead focusing on the "Outcome" — the freedom of a new car or the excitement of a new snowmobile. By positioning Your Auto Approval as a versatile lender for both daily transport and seasonal recreation, we created a broad-market appeal that resonated across various buyer segments in the North American market.
Execution & Channels Used
- Integrated Meta Ads (Facebook & Instagram): We launched a series of visually driven campaigns showcasing the full range of financed vehicles, from sleek sedans to high-performance snowmobiles and off-road ATVs.
- Lead Generation Funnel: We implemented a streamlined lead capture system that allowed prospective buyers to submit their inquiries instantly. This reduced friction and ensured a high conversion rate from ad click to lead.
- Lifestyle-Based Targeting: We focused our efforts on reaching users interested in outdoor recreation, automotive marketplaces, and power sports, aligning the ad delivery with the seasonal needs of the North American climate.
- Quality Qualification: Our lead forms were designed to capture essential information, allowing the sales team at Your Auto Approval to categorize leads by vehicle interest and prioritize their follow-up strategy effectively.
Results & Performance Metrics
- Total Leads Generated: 159 qualified applications for auto and recreational financing.
- Cost Per Lead (CPL): Achieved an exceptional average of $4.79, providing the client with a massive ROI compared to traditional marketing channels.
- Market Expansion: Successfully established Your Auto Approval as a go-to source for power sports financing (snowmobiles/ATVs) in addition to their core auto business.
- Engagement: The campaign generated high organic reach and social proof, reinforcing the client’s 20-year legacy in the digital space.
Key Insights & Learnings This case demonstrates that combining a trusted brand history with modern, lifestyle-focused lead generation is a winning formula. By diversifying the ad creative to include recreational vehicles, we tapped into a passionate audience and delivered high-volume results at a fraction of the usual cost. Our agency’s ability to manage high-spend finance campaigns ensures that our clients stay ahead in the competitive North American lending landscape.
Looking to scale your lead generation and lower your acquisition costs in Canada or the US? Contact our digital marketing agency for a performance-driven strategy call today.